Thursday, 9 March 2017

Tips to prepare for your property photo shoot

Open curtains and lights on throughout the house create an inviting, ambient feel to your DFW real estate photo shoot.
If you have wisely decided to book a professional real estate photographer to shoot your property this is your opportunity to show the house in its best light. Although professional real estate photographers in Dallas/Fort Worth know how to get the best results, they are not miracle workers.

Here are some tips to make sure your property meets the high expectations of today’s buyers:
  • Clean: This is an obvious step to take when you have a DFW real estate photographer coming, but you’d be surprised how easy it is to miss some obvious eye sores. Go over every detail and don’t forget to check the kitchen sink for empty coffee mugs and to give the tubs and bathroom sinks a good rinse and dry.
  • Garbage: Take the time to remove things such as garbage bins and hide them away in the garage. This should be done for all rooms, and don’t forget outside. Consider making a trip to the dump so your property is garbage (and odor) free!
  • Declutter: It is in your best interest to declutter as much as possible. All counters, desk tops, and surfaces such as coffee tables should appear as neat and tidy as possible. This allows people to see the room and its space as well as show off counter space. Remember that clutter is usually associated with limited storage.  
  • Pets: Make sure pets are placed in a secure area or not home if possible. This is especially important if the real estate photographer will be entering the home alone, as your pet might react less friendly if a stranger enters your home unaccompanied by a family member.
  • Views: Keep in mind that some photos will also show views outside. Make sure anything that might ruin the view (that is in your power) is removed. Even simple things such as your vehicle in the driveway or parked on the street out front can ruin a shot.
  • Light: Open all blinds and turn on all your lights to add a soft ambient glow to the photos. The real estate photographer will turn them off as they make their way through each room. Also, make sure you do not have any burned out light bulbs!
  • Exterior: Have the exterior of the house neat and tidy by removing stray garbage and leaves that tends to get caught in bushes or around the foundation of the house. Make sure the lawn is mowed and that you have some pretty flowers to add punches of color. Investing in an urn or two for the front is always a nice touch. However, if you have empty urns, remove them if you don’t have time to fill them! In the back yard remove toys and any sign of pets. Remove clutter, neaten your outdoor furniture and seating areas. You want to show the property is well maintained and the backyard offers an inviting oasis even if it is small and simple.
  • Pool: Make sure your pool is free of leaves and debris and remove the vacuum cleaner/hose. Also, make sure there aren’t any towels or swim suits hanging about!

Some other details requiring attention include:
  • Close the door to your breaker panel if it is in a room to be shot such as the kitchen or laundry room
  • Make sure your laundry room does not have laundry hanging, ironing boards out, detergent on the washer, etc.
  • Straighten wall art
  • Remove awkward small area rugs, especially if you have hardwood
  • Declutter beds of stuffed toys or too many pillows
  • Check window treatments to make sure they are not coming off the wall or are crooked, especially blinds
  • Use a broom to remove cobwebs that can collect unnoticed on the ceiling corners as well as outside at the entry of the home and porch
  • Clean baseboards when you are doing the floors
  • Look for obvious dirty marks around light switches, door knobs, etc. and give them a good scrub
  • Close the garage door
  • Remove all signs of moving boxes and packing materials

Using these tips will make sure you get the best possible pictures and that your DFW property photo shoot goes smoothly. You can find Dallas-Fort Worth photographers in your area here



Wednesday, 8 March 2017

How to build on those fast sales

If the market is so hot you are selling homes as soon as they are listed, you want to invest in marketing that will help you get more listings. It is easy to decide not to market a home if you think (or know) it will sell with multiple offers. However, in a market this hot you have to be out there investing your marketing dollars in self-promotion instead.

SOI Newsletters

Reaching out to your SOI is important in a hot market. It allows you to keep in touch with people who might be thinking of selling as well as remind them you are ready for their referrals. Share relevant information that is either seasonal tips, DIY tips, selling tips, etc. and make sure you add your own message offering insights about the market in the area. Look for a newsletter service that offers ready to send newsletters as often as you wish, custom branding and most importantly the option to incorporate your own personal message. Another great feature is a newsletter product that allows you to post and share your newsletters on social media to provide useful information followers will enjoy.

Farming 

Getting your postcards out there after each sale will help build your profile as a trusted and effective real estate agent in your area. When homes are selling fast and even better yet, above asking, your postcards will reach people in the area who might be enticed to sell, or contact you to find out what is happening in the market.

Flyers and Brochures

If you even need to book an open house, make sure you have flyers or brochures about the area and yourself to hand out. Keep in mind curios neighbors might spot your open house and want to come in and snoop. Handouts can arouse interest in selling when people see quick sales and excellent prices which can translate into more listings in the area for you.

Listing Presentations

Investing in a reusable listing presentation will allow you to have quick access to an on demand sales tool you can adapt for your meetings with new clients. Look for a product that allows you to add important information such as comps, marketing plans, what sets you apart, and testimonials. You also want an adaptable format so you can provide a printed hand out, or even email a link for people to view online.


The take away here is that a hot market is not the time to stop marketing. Instead it is the time to focus on marketing yourself so you can share in the wealth. A Realtour account offers the branded marketing tools you need to reach your SOI as well as entice new clients. 

Friday, 3 March 2017

How to edit your free virtual tour

You receive a free virtual tour with both your eflyers and your photography orders. To edit your free Realtour virtual tours, log onto your account and click the Virtual Tour icon on your dashboard:


Click the Manage Photos tab and you will find your images ready to go. For an eflyer order you will only see the images you have uploaded for your eflyer. You can add more images by clicking the upload images and find the images on your computer. 


You can click and drag your images to place them in the order you wish them to appear in the tour. To add captions, just click the add/edit captions link below each image. Just click the text field to add headings and descriptions.



You can add music to your tour by clicking the Music Selector. Sample the music and then select the music you wish to use.


For your eflyer you will have a free Bronze tour and your tour will be complete with these simple steps. For a photography order your tour is a premium Platinum tour and you will have further options including adding SEO, Floor Plans, Agent and Double Agent branding and the ability to add your print flyer.

You will receive a confirmation email once your tour is generated.