Thursday, 31 December 2015

3 Reasons you need SEO in your Virtual Tour Description

Whether you are posting your virtual tours on your own site, or on a number of different real estate sites, having search engine optimization can help buyers and buyers’ agents find your listing. Here are three reasons SEO is a must for your virtual tour descriptions:
  1. Search Engines: Search engines start churning every time a potential buyer does a search online. The more help you can offer them, the easier it is for them to find you. By using keywords that are relevant to the buyer you can help search engines such as Google zero in on your listing. Using a real estate virtual tour system that allows you to easily highlight your keywords from the number of bedrooms to the familiar term used for a popular neighborhood, will make it easy to add SEO without too much additional work.
  2. Home Buyer Habits: You probably have heard that more than 83 percent of today’s home buyers start their house hunt online. Before they even contact an agent, they are looking for homes, viewing virtual tours and visiting open houses thanks to their own searches online. SEO helps to make sure that during their search they are more likely to find your listings. A virtual tour in hand with SEO will help bring your listings closer to the top of the rankings.
  3. Your Listing Description: While writing an effective listing description, it is worth taking a little more time to highlight keywords that will attract the right buyers. When you write your listing description, pay careful attention to opportunities to add keywords. You want them to appear naturally in your descriptive sentences and to be as specific as possible. For example mention a “hip” name for a tiny area within a high demand neighborhood, use a specific descriptor for features such as reclaimed wood floors or brick fireplaces or even a desirable home builder known for building exceptional homes with plenty of upgrades. All of these words should be mentioned in your listing description to help fine tune your keywords. You should also be mindful of common keywords such as homes for sale in Austin, or the city that applies. These will be searched often and will assist with your SEO efforts.

The Realtour virtual tour tool makes adding SEO to your listing description easy.
Using keywords and SEO opportunities improves exposure for your virtual tours and in turn for your listings. If you wish to add SEO to your realtour.biz virtual tours simply go to your SEO tab while making your tour, cut and paste your listing description into the main box and then type in the keywords you wish to highlight for SEO purposes. It's virtually effortless real estate marketing!


Tuesday, 29 December 2015

Five New Years’ Resolutions for Real Estate Agents

This year why not make a few New Years’ resolutions that will help you become more prosperous? Here are five perfect New Years’ resolutions to help increase your sales for 2016:

  1. Use Professional Photography: If you are still standing in front of your properties holding a cell phone to take your images, then make a promise to start using a professional photographer in 2016. Nothing can make a property look shabbier, smaller and less impressive than cell phone photos. You want to have full sized images using HDR to sell properties. Remember a picture is worth 1,000 words. Don’t use the tool you depend on for texts, reading emails and speaking to clients to take pictures. Save that for your selfies. Instead book a pro and let your virtual tours and eflyers do the rest of the work for you. And remember, potential clients might decide to check out your current listings before they decide to hire you. The better quality your marketing materials, the more professional you will appear. Professionalism = more clients.
  2. Use Quality Virtual Tours: More than 83 percent of home buyers start looking for homes online. That means often before they even speak to a real estate agent, they already have a list of homes they want to see. You can’t have a basic virtual tour, or worse no tour at all, if you want to sell houses in 2016. Make it a point to go all out on your virtual tours using pro photography, music and captions to wow clients and woo buyers.
  3. Full Exposure:  Make sure you take advantage of all of the tools at your disposal and make a resolution you will post your virtual tours on the best real estate sites. This will allow more buyers and their agents to find your listing for more views and faster sales. Popular sites include Trulia, Zillow, YouTube, Vast and of course realtor.com.
  4. Get the Word out with Eflyers: If you have been depending on virtual tours to help sell houses, but nothing beyond that, than you are still not going to sell homes as quickly as you would like. Make sure that your virtual tours get noticed by sending out an eflyer with a link to the tour. This resolution will help get your listing in front of more buyers’ agents. Using a targeted system to reach agents in the right area is also important. Send out your open house announcements with branded flyers complete with stunning photos of your properties to bring more agents to your viewings.
  5. Keep in Touch with Newsletters: Many real estate agents make the mistake of thinking of past clients as just that: from the past. However those past clients can be the key to future leads and even future sales should they decide to sell. Make sure you remain top of mind by making a resolution to send out a monthly, quarterly or seasonal newsletter that allows you to keep in touch. Sharing interesting articles, tips, recipes and fun information is the perfect way to remain top of mind and could even result in some referrals for you. In fact, finding a newsletter service that offers specialty newsletters designed to offer information about the selling or buying process, preparing for open houses, mortgages, etc. will allow you to send personal emails to single clients with the focused information they need.


Make 2016 the year your resolutions are prosperity focused by improving your marketing and presenting a more professional image. Realtour.biz offers an integrated marketing suite designed to make life easy and assist you in selling homes more quickly. It is virtually effortless real estate marketing.

Monday, 21 December 2015

3 Tips for Better Results on your Email Marketing Campaigns

When you invest money in an email marketing campaign, you want to ensure your email reaches as many interested real estate agents as possible. Here are three tips on how you can improve your reach and avoid being marked as SPAM:
  1. Smart Targeting: You want to reach as many interested buyers’ agents as possible. Believe it or not, this does not always mean blasting your email marketing out to as many agents as possible. You want to target the agents who will most likely be interested in your listing.
    Smart targeting is all about quality over quantity. 
    Consider the geographic areas that will have active buyers looking for properties such as yours. You have to look at the map and think about who will want to see your home and who will be more likely to have a client who is looking in your area. Remain within the logical boundaries that make the most sense so you condense and concentrate your search for better results.
  2. Less is Often More: It is very easy to think that you might be missing out on agents with a client looking to relocate. Yes, there are always people looking for homes outside of their current area. The problem is there is no way for you to know where these agents are located. Since you honestly can’t foresee where you will find these agents, it makes more sense not to try to find them by going too far beyond the logical boundaries. Again, stick to the areas that make the most sense to keep costs down and response levels up.
  3. Sensational Subject Lines: Nothing turns an honest agent off more than sensational subject lines that appear too “Spammy”. As an email marketing rule keep in mind that people in general are a little wary of caps, too many exclamation marks and blatant comments that appear to come across as false advertising. You want to get across the most important points that will attract them to the property such as dates and times for open houses as opposed to draws, bonuses and lunches if they attend. The majority of agents might take offence to you enticing them with bonuses and free lunches as it insinuates they are not working in their clients’ best interest. Instead mention things such as the date and address, the location especially in high demand areas or a sought after feature that is hard to come by in the current market.  Use facts not hype to remain trustworthy and professional.


Remember your email marketing campaigns are a worthwhile investment and you want to see the best possible ROI. The more targeted and effective your email campaigns, the better results you will see. Realtour.biz has a special mapblast tool to assist you in targeting the right agents for your email estate marketing campaigns

Friday, 18 December 2015

The 3 Best Tools for your Marketing Arsenal

If you want to sell houses faster, you need to get in front of the right buyers' agents. Providing them with a clear view of the listing and all of its features as quickly and effectively as possible will allow you to draw attention and spend less days on the market.
The best way to do this is to put together a marketing campaign that covers all of your bases. Here are three tools that will not only reach the right people, but that will also do so effectively:
83% of home buyers start their house hunt online.
  1. Virtual Tour: The virtual tour is a must as it makes it easier for agents and buyers to take a look at the property. It is no secret that more than 83 percent of buyers start their home search online. Make sure they can find you and take a walk through of your listings easily with a virtual tour. You want to have your tour appear on the most popular sites such as Zillow, realtor.com, Trulia and YouTube so that you are covering a broader audience. Showcasing a show stopper? Consider kicking it up a notch with a 3D tour for a completely realistic walk through experience.
  2. Eflyer: How are you going to reach buyers' agents? Eflyers. You want to have as much exposure as possible for your listings. Having a trusted email service complete with templates, targeted mailing lists and stats is the best way to go. You not only get your listings in front of buyers' agents in the right area, but also have stats to show your clients what you are doing on their behalf. Elfyers and virtual tours go together as the perfect package. All of the details are at the agent’s finger tips making it easy for them to add it to their list of “must sees” for their clients. It also makes sure people see your virtual tour. Your eflyers are a sure fire way to get the word out about your Open Houses, reduced pricing, etc.
  3. Print Brochures/Flyers: Last but not least you want to make sure everyone has a take away when they visit the open house. A print brochure or flyer is ideal to have not only inside the home, but also in a holder on the for sale sign on the lawn. Reach as many buyers as you can and give them something to hold onto so the house stays top of mind. List the virtual tour address on your flyers as well so they can take a walk through of the property from home to remember all of the features. And don't forget about the agents who decide to view the home before suggesting it to their client. They will appreciate having a brochure or flyer to show to their clients complete with photos and the address to view the virtual tour as a pre-sell to get them interested.

Your marketing campaigns need to be easy and affordable while still ensuring they remain effective. The use of these three marketing tools as a package allows you to hit your target in order to attract the right people interested in putting in an offer. 
Realtour.biz makes it easy to create an entire marketing campaign affordably and effectively using their online marketing suite. 


Tuesday, 15 December 2015

5 Reasons Winter is the Season to use Newsletters

You are a busy real estate agent working on auto pilot throughout the listing season. As winter rolls in it is easy to want to slow down. However winter it is not an excuse to stop your marketing efforts. Here are five reasons winter is the season to use newsletters to keep in touch:
  1. Winter is the season of holidays which provides you with the perfect opportunity to send out a folksy newsletter filled with fun ideas for decorating, recipes, entertaining, gift buying and all things Christmassy. Clients are more likely to look at this as a nice touch on your part. And let’s not forget New Years’ and Valentine’s Day as an excuse to reach out in January and February.
  2. The changing of the seasons is always a good time to share information with homeowners. You can look for information that is suited to your climate and offer tips on maintenance, heating and/or cooling, garden care, great DIY projects for winter, etc.
  3. Keeping in touch during the winter will keep you top of mind come spring when people consider selling their home. A monthly general newsletter that shares interesting facts about the real estate market will keep people interested in the value of their home and help them see the benefits of making a move come spring.
  4. Sending newsletters with information specific to your clients’ city and location also help show them that you know the area. Interesting snippets about the area such as a link to current events, a fun new shop, a hot restaurant or even a home d├ęcor trend will help them see you have a passion for the area and understand home ownership.
  5. Keeping in touch with interesting and relevant information might also have clients sharing the newsletter with friends and family. This in turn can generate some new leads for you.

Although newsletters are a marketing tool that can be used all year long, they become even more important in the winter. Sharing a monthly or bi-monthly newsletter throughout the winter months will help keep you top of mind when listing season returns.

Realtour.biz offers a wide assortment of pre-written and designed Ready to Send newsletters ready to share with clients throughout the winter months. Try our free 30 day trial offer today.

Wednesday, 9 December 2015

Five Real Estate Marketing Ideas for the Holidays

The holidays are the perfect time of year to reach out to former clients and contacts and work to generate leads. Here are just a few easy and affordable ways to market yourself over the holiday season:
  1. Traditional Holiday Cards: Chances are you already have a mailing list of all of your past and current clients. Sending hand written holiday cards is the perfect way to thank them for their business and potentially help generate referrals.
  2. Fundraiser: Arranging a fundraiser is a great way to demonstrate your sense of community
    Festive eflyer templates make it easy to send holiday
    messages to clients.
    during the holidays. You can arrange a food or toy drive and have people drop donations off at your office. This is a perfect arrangement as it brings people into the office while profiling your brokerage as a caring business that puts people first. You can then send out a press release to local media to see if you can get some coverage as well as eflyers to local agents.
  3. Open House with Santa: Holding an open house with Santa for a few hours at your office is a great way to mingle and get to know people. You can have a simple invite you drop off in the area and even arrange for an RSVP postcard to encourage people to call the office. As part of your decorations display current listings and recently sold homes on a festive bulletin board. This is a good way to let people see the current value of their homes. Have a photo station set up for kids to get their picture taken with Santa with a backdrop that displays your logo. Have branded goodie bags for the kids and raffle off a toy as a way to collect emails or phone numbers.
  4. Christmas Countdown: Start a Christmas countdown using a branded newsletters via email. Share tips, recipes, decoration and entertaining ideas to keep people engaged. People are always looking for new ideas during the holidays and they will appreciate you thinking to include them. You can also print some off and ask local shops to put them at their front counter.
  5. Photo Contest on your Website/Social Media: Have fun on your website and social media running a contest for funniest holiday pictures, most festive pet or best holiday decorations. Offer a prize for the best entrants and help get people into the holiday spirit.

It’s all about combining traditional and modern marketing techniques to generate leads and encourage referrals during the holiday season. Don’t forget to include the people who help you with referrals throughout the year such as fellow agents, insurance companies, title companies, lawyers and financial institutions.

Realtour.biz is offering a free 30 day trial for their holiday Ready to Send Newsletters and also have a lovely selection of eflyer templates ready for your holiday sentiments.