Tuesday, 15 September 2015

Putting Keep in Touch Marketing to Work

Keep in touch marketing is the folksy, friendly approach to real estate marketing. It is non-invasive and provides information that homeowners can actually use. One of the best ways to keep in touch with clients is electronic newsletters.

Friendly Content

Newsletters allow you to stay in contact with clients without trying to sell yourself. Instead you are providing interesting tips relevant to home ownership such as DIY, entertaining, local events and decorating. These tips can prove to be useful and worth the read for many clients who appreciate you are not trying to sell them anything. You are keeping in touch with seasonally driven content ideal for helping homeowners enjoy their homes. You can even offer tips to help them increase the value of their investment.

The Referral

When you remain in contact with clients you will be the first person they think of when someone they know is ready to buy or sell a home. Sending information that is worth sharing with easy to read formats, visually appealing images and well written copy can inspire clients to forward your newsletters to friends and family.

Most clients appreciate receiving informative newsletters. However most real estate agents don’t have the time to put together a good newsletter that will provide interesting, engaging information that will benefit their clients.

Engaging Content Maintains Clients

The more engaging the content the more of an expert you will become. You can cover relevant topics monthly, weekly or even seasonally to keep in touch. Popular topics for real estate newsletters include:
  • Seasonal Information
  • Mortgage & Finance Updates
  • Neighborhood Updates
  • DIY Projects & Ideas
  • Home Reno Tips
  • Recipes and Entertaining Tips
  • Eco-Friendly Living
  • Moving Tips
  • Buying and Selling Tips
  • Senior & Retirement Living
  • Gardening
  • Home Maintenance
You can help homeowners take care of their homes, improve their home’s value and lead a happier lifestyle with a simple newsletter shared when the time seems right!

Realtour’s Ready to Send newsletters provide regularly updated newsletters covering engaging topics that are relevant to homeowners, home buyers and home sellers. Our constantly growing library covers everything from DIY and home ownership tips to targeted newsletters ideal for specific market segments. We offer an affordable way to keep in touch!

Click here to learn more about how you can have access to LIMITLESS pre-written, designed and personalized newsletters and LIMITLESS eBlasts for up to 20,000 clients per blast. Or email amanda@realtour.biz for more information.


Customization Key to Successful Listing Presentations

When it comes to making effective listing presentations, customizable templates are the key to your success.  Being able to easily add or remove copy, update images and add your clients’ personal information while speaking to your unique value proposition is an absolute must to help set yourself apart from the competition.

You have to show clients how you are going to sell their property. Customized listing presentations will explain your marketing strategy, how you reach buyers’ agents for successful open houses and demonstrate past results. You will quickly and effectively showcase your selling technique, experience and past successes.

Very few agents have the time or inclination to waste hours preparing an outdated power point presentation for every new client. The result is many agents using one listing presentation for everyone. Customized presentations can give you the edge over the competition.
  • Client’s name, address and even a photo of their home to make it a personal presentation they can relate to
  • Referrals from past clients
  • Designs to suit your taste with a wide selection of colors to match your brand and logos
  • Easy to use templates that allow you to showcase your skills and experience as well as the benefits of working with your particular agency or brokerage
  • Pre-written copy covering strategic advantages of your approach including Staging, Pricing, Marketing and Negotiating
  • Editable pages as well as the option to delete pages based on your clients’ needs
  • Rights to use the template as often as needed

Realtour offers an online Listing Presentation software that provides all of these features. The original template remains in your account and can be accessed whenever you need it from any computer, smart phone or tablet ideal for presenting on the go. A single one-time fee provides you with limitless use for effective, customizable listing presentations that win new clients.

Visit www.realtour.biz to create your first listing presentation today!