Thursday, 20 April 2017

How to post your eflyers to social media

You can share your eflyers on social media using these easy steps:

When you receive your eflyer look for the "View in Browser" link at the very bottom of the page as shown here:


Highlight the URL in your browser and click Control C on your keyboard to copy it:



Go to your social media page and enter introductory copy such as "Don't miss the opportunity to view this dream home" and then paste your link by clicking Control V on your keyboard. You can also upload an image, but keep in mind all images will be viewable once you post your link.





Wednesday, 19 April 2017

How to post your Realtour Ready to Send Newsletters to Social Media

Coming up with new posts for social media pages is never easy. However if you subscribe to Realtour's Ready to Send Newsletters you can send out a newsletter every week and use the link as an ideal post. You can share fun tips from decorating to entertaining and gardening to mortgages using these easy steps:

First select a newsletter you wish to post and send it to yourself. When you receive the newsletter look for the "View in Browser" link at the top as shown here:


Click the link and then copy the URL from the browser by highlighting and clicking control C on your keyboard:


Log onto your social media pages and enter some introductory copy for the link and then paste the link into the post by clicking Control V on your keyboard. You can also upload an image if you wish:


Your post will then appear on your social media page as shown here on Facebook:







Friday, 7 April 2017

PROFESSIONAL PHOTOGRAPHY SERVICE TERMS OF USE

PROFESSIONAL PHOTOGRAPHY SERVICE TERMS OF USE

Usage of our photography services is made and entered into as of the date that will appear on your invoice. The owner of this Realtour LLC account has commissioned Photographer to photograph, visually record or otherwise create graphics or other images (collectively, “Images”) of the properties identified in the Property Details of your order. Payment of your order is acknowledgement that you agree with the following terms of use:

1.       The owner of the Realtour LLC account agrees to pay Photographer in consideration of all services rendered by Photographer and the creation of the Images as set forth in the pricing schedule provided by the photographer on this website.

2.       Photographer acknowledges and agrees that all Images are available for use as required without limitation for the owner of this account and as such, shall be exclusively developed for the benefit of the owner of the Realtour LLC account.

3.       Photographer hereby represents and warrants that no third party has any rights in, to, or arising out of the Images, and Photographer has full right and power to enter into this Agreement.

4.       The owner of the Realtour LLC account acknowledges that the photographer will be given credit as the photographer of the works in display of the virtual tour generated and included in the price of the photography assignment.

5.       The owner of the Realtour LLC account acknowledges that the photographer and Realtour LLC also maintains rights to display and use the images for promotional purposes only for promotion of their photography services.

6.       Photographer acknowledges and understands that no other royalty or other consideration will be due to Photographer.

7.       Photographer understands and agrees that it is an independent contractor of the owner of the Realtour LLC account and nothing in this Agreement shall be construed to create a partnership, or joint venture, between Photographer and Realtour LLC account owner.


Thursday, 9 March 2017

Tips to prepare for your property photo shoot

Open curtains and lights on throughout the house create an inviting, ambient feel to your DFW real estate photo shoot.
If you have wisely decided to book a professional real estate photographer to shoot your property this is your opportunity to show the house in its best light. Although professional real estate photographers in Dallas/Fort Worth know how to get the best results, they are not miracle workers.

Here are some tips to make sure your property meets the high expectations of today’s buyers:
  • Clean: This is an obvious step to take when you have a DFW real estate photographer coming, but you’d be surprised how easy it is to miss some obvious eye sores. Go over every detail and don’t forget to check the kitchen sink for empty coffee mugs and to give the tubs and bathroom sinks a good rinse and dry.
  • Garbage: Take the time to remove things such as garbage bins and hide them away in the garage. This should be done for all rooms, and don’t forget outside. Consider making a trip to the dump so your property is garbage (and odor) free!
  • Declutter: It is in your best interest to declutter as much as possible. All counters, desk tops, and surfaces such as coffee tables should appear as neat and tidy as possible. This allows people to see the room and its space as well as show off counter space. Remember that clutter is usually associated with limited storage.  
  • Pets: Make sure pets are placed in a secure area or not home if possible. This is especially important if the real estate photographer will be entering the home alone, as your pet might react less friendly if a stranger enters your home unaccompanied by a family member.
  • Views: Keep in mind that some photos will also show views outside. Make sure anything that might ruin the view (that is in your power) is removed. Even simple things such as your vehicle in the driveway or parked on the street out front can ruin a shot.
  • Light: Open all blinds and turn on all your lights to add a soft ambient glow to the photos. The real estate photographer will turn them off as they make their way through each room. Also, make sure you do not have any burned out light bulbs!
  • Exterior: Have the exterior of the house neat and tidy by removing stray garbage and leaves that tends to get caught in bushes or around the foundation of the house. Make sure the lawn is mowed and that you have some pretty flowers to add punches of color. Investing in an urn or two for the front is always a nice touch. However, if you have empty urns, remove them if you don’t have time to fill them! In the back yard remove toys and any sign of pets. Remove clutter, neaten your outdoor furniture and seating areas. You want to show the property is well maintained and the backyard offers an inviting oasis even if it is small and simple.
  • Pool: Make sure your pool is free of leaves and debris and remove the vacuum cleaner/hose. Also, make sure there aren’t any towels or swim suits hanging about!

Some other details requiring attention include:
  • Close the door to your breaker panel if it is in a room to be shot such as the kitchen or laundry room
  • Make sure your laundry room does not have laundry hanging, ironing boards out, detergent on the washer, etc.
  • Straighten wall art
  • Remove awkward small area rugs, especially if you have hardwood
  • Declutter beds of stuffed toys or too many pillows
  • Check window treatments to make sure they are not coming off the wall or are crooked, especially blinds
  • Use a broom to remove cobwebs that can collect unnoticed on the ceiling corners as well as outside at the entry of the home and porch
  • Clean baseboards when you are doing the floors
  • Look for obvious dirty marks around light switches, door knobs, etc. and give them a good scrub
  • Close the garage door
  • Remove all signs of moving boxes and packing materials

Using these tips will make sure you get the best possible pictures and that your DFW property photo shoot goes smoothly. You can find Dallas-Fort Worth photographers in your area here



Wednesday, 8 March 2017

How to build on those fast sales

If the market is so hot you are selling homes as soon as they are listed, you want to invest in marketing that will help you get more listings. It is easy to decide not to market a home if you think (or know) it will sell with multiple offers. However, in a market this hot you have to be out there investing your marketing dollars in self-promotion instead.

SOI Newsletters

Reaching out to your SOI is important in a hot market. It allows you to keep in touch with people who might be thinking of selling as well as remind them you are ready for their referrals. Share relevant information that is either seasonal tips, DIY tips, selling tips, etc. and make sure you add your own message offering insights about the market in the area. Look for a newsletter service that offers ready to send newsletters as often as you wish, custom branding and most importantly the option to incorporate your own personal message. Another great feature is a newsletter product that allows you to post and share your newsletters on social media to provide useful information followers will enjoy.

Farming 

Getting your postcards out there after each sale will help build your profile as a trusted and effective real estate agent in your area. When homes are selling fast and even better yet, above asking, your postcards will reach people in the area who might be enticed to sell, or contact you to find out what is happening in the market.

Flyers and Brochures

If you even need to book an open house, make sure you have flyers or brochures about the area and yourself to hand out. Keep in mind curios neighbors might spot your open house and want to come in and snoop. Handouts can arouse interest in selling when people see quick sales and excellent prices which can translate into more listings in the area for you.

Listing Presentations

Investing in a reusable listing presentation will allow you to have quick access to an on demand sales tool you can adapt for your meetings with new clients. Look for a product that allows you to add important information such as comps, marketing plans, what sets you apart, and testimonials. You also want an adaptable format so you can provide a printed hand out, or even email a link for people to view online.


The take away here is that a hot market is not the time to stop marketing. Instead it is the time to focus on marketing yourself so you can share in the wealth. A Realtour account offers the branded marketing tools you need to reach your SOI as well as entice new clients. 

Friday, 3 March 2017

How to edit your free virtual tour

You receive a free virtual tour with both your eflyers and your photography orders. To edit your free Realtour virtual tours, log onto your account and click the Virtual Tour icon on your dashboard:


Click the Manage Photos tab and you will find your images ready to go. For an eflyer order you will only see the images you have uploaded for your eflyer. You can add more images by clicking the upload images and find the images on your computer. 


You can click and drag your images to place them in the order you wish them to appear in the tour. To add captions, just click the add/edit captions link below each image. Just click the text field to add headings and descriptions.



You can add music to your tour by clicking the Music Selector. Sample the music and then select the music you wish to use.


For your eflyer you will have a free Bronze tour and your tour will be complete with these simple steps. For a photography order your tour is a premium Platinum tour and you will have further options including adding SEO, Floor Plans, Agent and Double Agent branding and the ability to add your print flyer.

You will receive a confirmation email once your tour is generated. 

Friday, 24 February 2017

What your listing presentations might NOT be telling people

Your listing presentation is often your first and last chance to shine. That is why it is important to be aware of the things your listing presentation might NOT be telling potential clients. It is not enough to include just the basics. You want to add the extra details that will paint a clear picture of how effective you are as an agent and why you are the best choice to sell their home.

Back up your Marketing Strategy

It is easy to say that you have a marketing plan that works, but it is even better if you can back that statement up with some proof. The best way to demonstrate you are prepared to invest in selling their home is to not only outline the plan you will use, but to also show them the materials you have used in the past. Share some stats to back up what you are saying. Using marketing tools that provide you with tracking and statistics such as email marketing campaigns and trackable virtual tours can help them see you mean business and that you are using proven marketing tactics to sell their home. As well, have a portfolio of the photos you have used for marketing materials so they a) get a feel for the types of homes you have sold in the past and b) see you are willing to invest in high end marketing materials that will showcase their home in the best possible light. Last but not least, consider providing an overview of the most likely home buyers for the property with ideas on how the home should be prepped to appeal to that target.

Justify your Price

It is one thing to throw out high numbers to entice them to list with you, but if you don’t have proof that homes are selling for that price in the area, your recommendation will lack credibility. Make sure you include comps in your listing presentation so they understand why you are recommending the listing price you have in mind. This also helps to soften the blow if the numbers aren’t as high as they had hoped. Include days on the market to help illustrate how the higher or over priced homes are staying on the market longer compared to the median priced homes.

Show them the Money

Many home owners today are not shy about asking what share you get of the sale. You have to be prepared to explain why your commission is set at a certain rate and what you are doing for them so they understand what is included in that cost. The details of what you do are often “behind the curtain” tasks they don’t necessarily see you perform. Let them know how your skills have helped others in the past, such as negotiating, proper pricing, aggressive or effective marketing, support of your brokerage, etc. Do you offer additional services that help you stand out such as staging expertise? Do your homes sell quicker or above asking? All of these details draw a clearer picture for the home owners so they see why you are worth the investment and worthy of their trust.

Dig Deeper

The questions you ask can be as telling as the answers you give. Make sure they see that you want to learn more about them and their home to make it easier for you to sell it. Find out about their happiest memories in the home. Ask them what sold them on the home to begin with. Ask them what they love the most about their home other than the obvious things such as a gorgeous new kitchen or newly remodeled master bathroom. These personal insights into the home provide you with details you can share with viewers at open houses, while showing potential clients your approach is on a deeper, more personal level.

Finding an online listing presentation you can share with your clients in a number of different formats is also a great idea. You want an adaptable presentation you can share online, that can be changed for each new client and that can be printed as a leave behind to cover all the bases.